Art Director
An art director translates creative strategy into detailed, actionable visual briefs. They work closely with photographers and stylists to bring the vision to life on set.
An Art Director in e-commerce photo production is responsible for overseeing the visual execution of a brand’s creative vision. While the Creative Director defines the broader concept, the Art Director translates that direction into actionable visuals — guiding photographers, stylists, set designers, and retouchers to ensure every detail aligns with the desired aesthetic.
In a typical e-commerce shoot, the Art Director focuses on layout, product placement, lighting style, color palette, and consistency across all imagery. They ensure that each shot not only meets technical standards but also communicates the brand’s personality and engages the target audience.
Art Directors often work closely with both the production team and the client, acting as a visual quality controller on set. Their role is essential in delivering polished product photography, campaign imagery, and content for digital storefronts, social media, and lookbooks.
By bridging creative ideas with practical execution, an Art Director helps e-commerce brands maintain a cohesive and professional visual identity across all marketing channels.
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Case studies
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Bradley Cundal
from Battle Sports15%
An increase in the PDP conversion rate.
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Erin Perry
From Elite Fire Apparel45%
Increase in conversion rate.
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Tommy Guess
From Decor Global40%
Reduction in content production costs.
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How and when to pay?
Once your products are delivered to Squareshot and we confirm that the items match the proposal, we’ll send you an invoice. Once you’ve made the payment, we’ll proceed to the shooting stage.
We use Stripe, so you can pay with all major Credit/Debit cards as well as ACH transfers.
How to deliver products?
After the proposal is accepted, deliver the items to the assigned location via a drop-off or by using one of the major shipping providers.
Drop-off time: Mon – Fri: 9:00 AM – 5:00 PM.
Please do not ship or drop off your products before the proposal is accepted, and make sure it meets the Product Requirements and follows the Delivery Checklist.
How memberships work?
Membership plans give you a lower price per image, reduced turnaround time, and have no minimum order amount. Membership pricing applies on all orders placed after the membership starts. Learn more about the Membership Plans available.
Is retouching included?
Yes, standard retouching is included for every image you order. Any complex manipulations, such as changing the product's original shape or fixing damages and defects, will be charged additionally.
When will images be ready?
We start shooting your project the next business day once we receive the payment. There are 2 image delivery speeds (based on the selected membership plan):
STANDARD takes 6-8 business days* since we receive the products and the payment.
RUSH takes 3-4 business days* since we receive the products and the payment.
*excluding holidays and applies for orders up to 50 standard images.
How to approve images?
Once the images are ready, you will receive a link that can be accessed from any device. This link will allow you to view, approve, and download the images. Please note that you have 10 calendar days to request edits after receiving the link.
Do you accept revisions?
Once you receive an approval link for your images, you have 10 calendar days to request edits. Revisions requested outside of the approval period are still processed, however, they will be paid.
Please highlight areas needing attention and provide clear instructions or references. We appreciate any information that can assist us in meeting your expectations.
Edits could be either free or paid, depending on the cases outlined in our Revision Policy.
Do you provide refunds?
We do not issue refunds for photography services, retouching services, and additional services that have already been completed and delivered in the form of received images.
However, we do offer "remote approval" and "remote shoot" services, as well as free or paid revisions to improve the final outcome.
For more details, please review our Revision Policy and carefully read our full Refund Policy before proceeding with the project.